IDEA:
We partnered with Shaq, leveraged our NBA sponsorship and sponsorship of 6 NBA teams, and rolled out an integrated program
designed to drive more people to shop small throughout the holidays than ever before.
Momentum developed the platform and worked with a combined agency team that included PMK, Wasserman and Digitas.
We developed all the content for the in-stadium jumbotrons, digital signage, and Shaq/Team social posts.
We also created and managed the massive gifting stunts in 6 stadiums across the country. Digitas led the social content that also became TV spots with celebrity talent.
RESULTS:
• Over 1 Billion media impressions
• Over 32MM video views
• Over 116,000 live impressions in venue
• Over 28,000 fans were gifted in stadium via stunts
• Drove record sign ups for the program, and more sales into small businesses for a longer window of time than ever before.
AWARDS:
Clio Sports Awards
2017 / Silver – Integrated Campaign - Events/Experiential
Ex Awards
2017 / Ex Award Winner – Top Award - Best Cause/Community Program
Pro Awards
2017 / Silver - Best Loyalty Marketing Campaign