Ian K. Fettinger

The Idea:

Leveraging LA Fashion Week as a cultural heat moment, we took to the runway to show trendsetters that their look isn’t complete without the Citi Custom Cash Card; the card that automatically adapts to their unique passions and lifestyles, making it the ultimate accessory to self-expression.

The Execution:

Working with 5 LA-based fashion design schools, flyers were posted around the campuses, calling all student designers to submit an entry (a look inspired by one of the 10 top eligible spend categories) for a chance to win $2,500 and have their design featured as part of the Styled by Citi Custom Cash Card fashion show. The winning students were selected by reputable judges based on their design submissions.